Privacy Policy & Data Protection
At The Nuaims FZE, we are committed to protecting your privacy and ensuring the security of your personal information. This comprehensive Privacy Policy explains how we collect, use, store, and safeguard your data in compliance with UAE data protection laws, including the UAE Data Protection Law (Federal Decree-Law No. 45/2021) and, where applicable, the General Data Protection Regulation (GDPR) for EU residents.
Last updated: August 05, 2025 | Effective immediately
0. Scope & Purpose of Data Processing
This Privacy Policy outlines how The Nuaims FZE collects, processes, and protects your personal data to deliver exceptional services while ensuring compliance with applicable laws. We collect data for the following purposes:
Service Delivery
To process orders, manage accounts, provide customer support, and ensure timely delivery of products.
Personalization
To tailor your shopping experience with personalized recommendations and relevant content based on your preferences.
Marketing (With Consent)
To send promotional offers and updates, only with your explicit consent, which you can withdraw at any time.
Analytics
To analyze website usage and improve our services through anonymized data.
Legal Compliance
To comply with legal obligations under UAE law and, where applicable, GDPR, ensuring transparency and accountability.
Our lawful basis for processing includes contractual necessity (e.g., order fulfillment), legitimate interests (e.g., website optimization), and your consent (e.g., marketing). We adhere to the UAE Data Protection Law and GDPR principles for fairness, transparency, and data minimization.
Privacy Policy Summary
Only necessary information for orders & service
Access, correct, delete your data anytime
Industry-standard encryption & protection
Essential, Functional, Performance, Marketing (with consent)
Advanced Data Protection
Industry-leading security measures including SSL encryption, secure servers, and regular security audits to protect your personal information, compliant with UAE Data Protection Law and GDPR.
Complete Data Rights
Full access to view, correct, download, or delete your personal data, as per UAE law and GDPR. Exercise your rights easily through our support team.
Privacy Controls
Granular privacy controls including cookie preferences, marketing opt-outs, and communication settings you can manage anytime.
1. Information We Collect
We collect information to provide you with excellent service and improve your shopping experience, in compliance with UAE Data Protection Law and GDPR where applicable. Here's what we collect and why:
Personal Information
Information you provide when creating an account or making a purchase:
- • Full name and contact details (email, phone number)
- • Billing and shipping addresses
- • Payment information (processed securely, not stored)
- • Account preferences and communication settings
- • Customer support communications and feedback
Automatically Collected Information
Technical information collected when you visit our website:
- • IP address and geographic location (country/city level)
- • Browser type, version, and operating system
- • Device information and screen resolution
- • Website usage patterns and page views
- • Referral source and search terms used
Behavioral & Preference Data
Information about your shopping behavior and preferences:
- • Products viewed, searched, and purchased
- • Wishlist items and cart contents
- • Review and rating activities
- • Email open rates and click-through behavior
- • Customer service interaction history
2. How We Use Your Information
We use your information solely to provide and improve our services, in alignment with UAE Data Protection Law and GDPR principles. Here are the specific purposes:
Order Processing & Fulfillment
Process payments, confirm orders, arrange shipping, handle returns, and provide order tracking and customer support.
Account & Customer Service
Maintain your account, provide customer support, respond to inquiries, send important account updates, and resolve technical issues.
Personalization & Recommendations
Customize your shopping experience, suggest relevant products, personalize content, and improve website usability.
Marketing & Communications (With Consent)
Send promotional emails, new product announcements, special offers, and marketing content only if you've opted in. Unsubscribe anytime.
Legal & Security Purposes
Prevent fraud, ensure platform security, comply with legal obligations under UAE law and GDPR, enforce terms of service, and protect our business interests.
3. Data Sharing & Third-Party Services
We never sell your personal information. We only share data with trusted partners who help us provide our services, in compliance with UAE Data Protection Law and GDPR:
Essential Service Providers
Payment Processors
Secure payment gateways for transaction processing
Cloud Storage Providers
Secure data hosting and backup services
Shipping Partners
Delivery companies for order fulfillment
Communication Services
Email and SMS service providers
Legal Disclosure Requirements
We may disclose your information when required by UAE law, court orders, or to protect our rights, property, or safety, in line with UAE Data Protection Law and GDPR. We will notify you of such disclosures when legally permitted.
4. Data Security & Protection Measures
We implement comprehensive security measures to protect your personal information, adhering to UAE Data Protection Law and GDPR standards:
Technical Security
SSL Encryption
256-bit SSL encryption for all data transmission
Secure Servers
Enterprise-grade servers with advanced firewalls
Data Encryption
Encrypted database storage for sensitive information
Operational Security
Access Controls
Limited employee access on need-to-know basis
Regular Audits
Quarterly security assessments and updates
Incident Response
24/7 monitoring and rapid breach response
Payment Card Security
We never store your credit card information on our servers. All payment data is processed through PCI DSS compliant payment processors with end-to-end encryption.
5. Data Retention & Storage
We retain your personal information only as long as necessary for legitimate business purposes, in compliance with UAE Data Protection Law and GDPR:
Account Information
Retained while your account is active plus 3 years after account closure for customer service and legal compliance purposes.
Purchase History
Order data retained for 7 years for warranty claims, returns, tax compliance, and customer service purposes.
Website Analytics
Anonymized usage data retained for 26 months for website optimization and business analysis purposes.
Marketing Data
Email preferences and communication history retained until you unsubscribe, then deleted within 30 days.
6. Your Privacy Rights & Controls
You have comprehensive rights regarding your personal data under UAE Data Protection Law and, where applicable, GDPR. Here's how to exercise them:
Data Access Rights
View Your Data
Access all personal information we have about you
Data Portability
Download your data in machine-readable format
Data Control Rights
Correct Information
Update or correct inaccurate personal data
Delete Data
Request deletion of your personal information
How to Exercise Your Rights
Contact our privacy team at [email protected]with your request. We'll respond within 30 days and verify your identity for security.
No Cost: Exercising your privacy rights is completely free. We may charge a reasonable fee only for excessive or repetitive requests.
7. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, in compliance with UAE Data Protection Law and GDPR:
Types of Cookies We Use
Essential Cookies
Required for website functionality and security
Performance Cookies
Help us understand how visitors use our site
Functional Cookies
Remember your preferences and choices
Marketing Cookies
Show relevant ads (with your consent)
Managing Your Cookie Preferences
• Use our cookie banner to customize preferences when you first visit
• Adjust browser settings to block or delete cookies
• Contact us to update your cookie preferences anytime
• Note: Disabling essential cookies may affect website functionality
8. Children's Privacy Protection
Age Restriction: Our services are intended for individuals 18 years and older. We do not knowingly collect personal information from children under 18, and we prohibit minors from creating accounts or providing personal data without verifiable parental consent, in compliance with UAE Data Protection Law and GDPR.
Parental Consent: We cannot process personal data of minors under 18 without explicit parental consent. Any attempt to collect such data will be rejected unless verified consent is provided.
Parental Controls: If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected], and we will delete it promptly.
Verification: We may request age verification during account creation to ensure compliance with this policy and applicable laws.
9. International Data Transfers
Local Data Processing: We primarily process and store your data within the UAE to ensure fast service and compliance with UAE Data Protection Law.
Third-Party Services: Some of our service providers may process data outside the UAE. We ensure these providers comply with UAE Data Protection Law and GDPR through contractual safeguards and compliance certifications.
Data Protection: Any international transfers are protected by appropriate safeguards, including standard contractual clauses and adequacy decisions, as required by UAE law and GDPR.
10. Policy Updates & Changes
We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or business operations, ensuring compliance with UAE Data Protection Law and GDPR.
Material changes will be communicated via email to registered users at least 30 days before implementation.
Continued use of our services after changes indicates acceptance of the updated policy.
11. Google Merchant Center Compliance
Privacy Transparency: For compliance with Google Merchant Center, we maintain a "Privacy and Security" summary in our business information section that matches this Privacy Policy, detailing how we collect, use, and protect your data.
Accessing the Policy: This Privacy Policy is accessible via a clickable link in our Terms & Conditions page and footer, ensuring transparency for all users and compliance with Google’s requirements.
Privacy Questions & Data Rights
Our dedicated privacy team is available to answer questions about our data practices, help you exercise your privacy rights, or address any concerns under UAE Data Protection Law and GDPR.
Data Protection Officer
Block B- B45. SRTIP
Sharjah, UAE 00000